Real estate cleaning is a next-level clean that presents properties in the most positive light. As a result, both property managers and sellers need to understand why real estate cleaning is essential to succeed.
What is real estate cleaning?
Real estate cleaning services are designed to facilitate quicker property sales or leases. As a specialty cleaning service, real estate cleaning is far more thorough, ensuring the entire space is cleaned from floor to ceiling.
Property managers use this form of residential cleaning to prepare homes for rent, while real estate agents and sellers use it as an essential step in home staging for new listings.
Real Estate Cleaning vs. Residential Cleaning Services
The differences between real estate cleaning and residential cleaning services are not subtle. Residential cleaning focuses on ongoing cleanings to maintain an acceptable level of cleanliness. However, real estate cleaning is a comprehensive specialty deep cleaning service designed to address every room, surface, and corner of the property.
Although there are different levels of residential cleaning available, such as deep cleaning and sanitizing services, basic residential services address low-level cleaning, such as dusting and wiping down surfaces, instead of tackling major buildup, such as grease in kitchens, dirty windows, or handprints on walls. Real estate cleaning can also be customized to tackle space-specific challenges with add-ons such as cleaning windows or inside appliances.
Real Estate Cleaning vs. Move-Out Cleaning
Move-out cleaning is designed to prepare the living space for the next occupants, taking advantage of the empty rooms to thoroughly clean and prepare the space in accordance with the lease or sales agreement.
Real estate cleaning is a thorough cleaning, often conducted while the space is still occupied. Furnished spaces present specific challenges that require customized cleaning strategies to work around furnishings and still see impeccable results.
Another consideration when comparing the two types of cleaning is that move-out cleaning is typically handled by the homeowner or tenant. As a result, control is taken away from the realtor or property manager. Investing in a professional real estate cleaning ensures the required level of cleanliness is achieved.
Real Estate Cleaning Is an Effective Marketing Tool
Property managers and sellers use real estate cleaning as an effective marketing tool. The intense cleaning greatly improves presentation by addressing the following cleaning tasks:
- Scrubbing the bathtub and shower enclosure
- Sanitizing and cleaning in and behind toilets
- Cleaning light fixtures
- Polishing mirrors, sinks, and countertops
- Vacuuming ceiling fan covers
- Cleaning light switches and doorknobs
- Emptying and relining garbage bins
- Vacuuming and mopping floors
- Wiping baseboards and window ledges
- Making beds and tidying clothing
- Dusting all surfaces as well as picture frames, ornaments, shelves, etc.
- Emptying the dishwasher and putting dishes away
- Running a fresh dishwasher cycle if there are dirty dishes
- Cleaning the microwave inside and out
- Scrubbing the stovetop and polishing appliance fronts
- Wiping down backsplashes, countertops, and cupboard fronts
- Vacuuming and tidying the sofa seating and pillows
- Cleaning under and behind furniture
- Clearing the air vent and lint trap in the laundry room
- Wiping down the washer and dryer
This thorough cleaning creates clean, lived-in spaces for exceptional professional photos and videos and viewings that live up to the images.
Real Estate Cleaning Helps Increase Rent Potential
Thorough cleanings between occupants help protect surfaces, reducing the costs of replacements and repairs for items such as flooring, kitchen cabinets, appliances, and countertops. Well-maintained properties also justify fair market value for rental units, offering superior presentation to prospects.
Additionally, property managers can attract more desirable tenants who will respect the property. Finally, a well-maintained property shows tenants the management cares about their well-being and that the management is likely to be more responsive should issues arise.
Real Estate Cleaning Helps Increase Property Value
Professional cleaning is a critical step in an effective home staging strategy. Studies show that clean homes positively impact sale prices by as much as 6% to 10% more than similar homes not professionally cleaned or staged. Additionally, 80% of buyers are turned off by odours, with poorly cleaned homes selling for 3% less compared to clean, deodorized homes, which sell for 5% more.
You also can’t discount the importance of first impressions, with cleanliness being one of the first things people notice, even in the most beautifully decorated, modern homes. In fact, according to the National Association of Realtors, 95% of buyers’ agents recommend decluttering and cleaning a home prior to listing.
Real Estate Cleaning Protects Your Brand
Career success for both property managers and real estate agents relies heavily on trust and building a strong reputation for professionalism. Real estate cleaning plays a crucial role in client and tenant satisfaction, contributing to building a trustworthy brand.
Every property you manage or represent must maintain the same level of high standards, reflecting excellence in everything you do. Attention to detail and consistency in your delivery of services are the best way to protect your brand for a successful and profitable career.
Real Estate Cleaning Facilitates Quicker Results
The longer homes sit on the market and the more frequently you experience vacancies, the more money you lose. Quick results are the hallmark of real estate agents and property managers who help guarantee quick sales and lease signings for their clients.
Once again, attention to detail, such as professional cleaning, creates a welcoming space where people can envision themselves living their best life. With real estate cleaning, you create presentable homes with many possibilities that entice prospective buyers and tenants to sign on the dotted line.
Real Estate Cleaning Saves Time
When you’re juggling several clients and properties, every minute counts. Professional cleaning saves time by ensuring the job gets done right the first time. A partnership with a reliable, experienced residential cleaning service provides confidence that the homes will be cleaned thoroughly, allowing you to focus on more important issues. You can become better at serving your clients and have peace of mind knowing every property will be presented beautifully.
Real Estate Cleaning Provides a Competitive Edge
Finally, when properties show well, the higher the odds are that you can outshine the competition. In the current rental and housing market, high inventories are placing more pressure on real estate agents and property managers to find ways to stand out in a saturated market. A pristine level of cleanliness is the competitive edge you need to set yourself apart.
Contact the Expert Real Estate Cleaners at Maid4Condos
Professional real estate cleanings increase value, attract qualified tenants and buyers, and help build your reputation as a trustworthy professional who delivers exceptional results.
Maid4Condos’ Toronto cleaning offers professional real estate cleaning services to property managers, sellers, and real estate agents. Click here for more information. You can also call us at 647-822-0601 or contact us online.
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