Patrick Martel | Maid4condos

Our Team

Patrick Martel
, Co-Founder & CEO

CoFounder of Maid4Condos ( ) a Toronto ON based multi-award winning residential cleaning service and now , a leading preventative disinfection service. Patrick has led the businesses to significant growth alongside both his life and business partner Swaara Heli. Together they are impacting the lives of Toronto based residents and businesses by giving them time back in their lives through quality cleaning services that are convenient and easy to book. “We consider ourselves to be trailblazers within the industry in Canada offering advanced booking systems, expanded online brand presence and industry leading customer service which in turn has led us to be one of the most reputable cleaning service brands in Canada” says Patrick.

Patrick has earned a wealth of sales and marketing experience working with leading consumer marketing and promotional agencies across Canada, running national campaigns for several dozen of the most recognizable consumer brands in market today. His last corporate placement in national sales he successfully helped grow 2 of the leading CE and CPG brands within retailers across Canada (OtterProducts – OtterBox & LifeProof ) working with big names like Staples, BestBuy, Walmart, The Source, the large mobile dealer network and major distribution/ logistics partners. His experience working to strategically drive these large multi-national accounts has clearly spilled over into his M4C ventures.

After settling into the urban landscape in downtown Toronto, Ontario Canada himself, Patrick had an aha! moment as a consumer “Living in Condos you become accustomed to convenience and practicality. Concierge type services are popular and we couldn’t find any service provider that fit the bill or that had a reliable reputation with convenience in mind within maid or residential cleaning space” Says Patrick. He saw major opportunity within cleaning services after having several poor experiences himself. Aiming to service an ever-growing segment of the population being city urbanites living in homes in the sky, Patrick set out on a mission; “The residential condo space is ever evolving. The demand for urban living in the sky are the present and future, we saw a huge opportunity to service this niche and tailor our services to these young fast-paced convenience-seekers.” Says Patrick.

M4C brands have their sites on penetrating new markets in Canada in the next 2-3 years. “We have a lot of hard work ahead of us. Our success is not only limited to our ability to effectively attract and service clients, but rather to attract and retain quality team members. We believe in the rule that; if you take care of your people, they will take care of your clients.”

Patrick was asked to join the newly formed ISSA Residential Cleaning Council in 2019 to help continue to legitimize the cleaning industry in Canada as a true respected profession. He brings a tonne of value and experience to the industry in Canada. “The industry remains segmented nationally and there is significant demand for a leading body to drive us collectively forward. This is where myself and my peers on the council pledge to help. We aim to support our fellow industry cleaning professionals and help shape the future perception of a true cleaning professional in Canada through resources, insight, leadership  and support.”

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